Kaboom’s theme was provocation. We decided to play with the idea of digital vs. analogue. Protesters loud intentions are performed physically with cardboard, paint and tape. We love and feel connected to this analogue rebelliousness in a world obsessed with digital things.

So! A great opportunity to make performative protest signs. By animating the signs themselves, we play with the idea that messages need movement—literal, visual, emotional—to be felt. The signs become looping GIF in real space.

These signs were used during the festival opening in Utrecht as a wandering procession carried signs that flipped, flapped, glitched, rotated, revealed hidden messages, or simply mocked their own existence.

After the opening, the signs were exhibited on-site, inviting visitors to inspect their mechanics, read the slogans up close.

Related posts:

First Amsterdam Cardboard Robot Capture The Flag An explosion of cardboard in the shape of town Giant Cardboard Marble Run for PICNIC (at Eye Amsterdam)